Karya Ilmiah
Pencarian Karya Ilmiah

Analysis Of Correlation Between Brown Sugar Attributes and The Consumer Preferences

WA KUASA BAKA1, USMAN RIANSE2, WEKA WIDAYATI3, DASMIN SIDU2, ILMA SARIMUSTAQIYMA RIANSE2, WEKA GUSMIARTY ABDULLAH2, ZULFIKAR LA ZULFIKAR2, LA RIANDA BAKA2, ABDI LA ABDI2, EDY CAHYONO4
The study aims to observe the determinants of consumer’s behavior in purchasing brown sugar in S.E. Sulawesi, and to analyze the correlation between various attributes of brown sugar and consumer preferences. Descriptive and quantitative analysis (Chi-Square) was used in this study. The result of this study showed that: first, the majority of brown sugar consumed by the people in S.E. Sulawesi is Kabaena brown sugar. Most of the respondents’s reason using brown sugar is to make cake, and the least reason is for health. This shows that the health aspect of brown sugar is not fully known by the people of S.E. Sulawesi. Second, brown sugar attributes that has correlation with consumer preferences in S.E. Sulawesi namely brown sugar price, place of purchasing, and its attributes (color, taste, texture, size, flavor, and packaging). In addition the domicile of the respondent also correlates with the preferences. Implication of this study indicated that the developing of various atributes of brown sugar has existing share and increasing possibility of brown sugar agribusiness. Keyword: brown sugar, price, place of purchasing, quality, consumer preference, correlation

Klik Disini link website

DOWNLOAD FULL PAPER
Klik Disini file lampiran dalam bentuk pdf

DOWNLOAD REVIEWNYA DIBAWAH
Klik Disini file lampiran dalam bentuk pdf
Diterbitkan pada: Proceedings of the 2nd International Conference on Mathematical, Computational and Statistical Sciences (MCSS '14) Advances in Applied and Pure Mathematics Gdansk, Poland May 15-17, 2014 ISBN: 978-960-474-380-3

15 Karya Ilmiah yang dimasukkan terakhir

  1. EFEKTIFITAS METODE PEMBELAJARAN DAN KEMAMPUAN MOTORIK DASAR TERHADAP KETERAMPILAN DRIBLING BOLA PADA SISWA SD oleh Saifu Alihasan
  2. Morphological Characters Appearance of Cacao Plant Clones Specific Southeast Sulawesi and Superior National oleh Baharudina dan Muzuni
  3. New Methods on Cultivation of Eucheuma denticulatum and Kappahycus alvarezii in Indonesia oleh 1Ma'ruf Kasim, 1Ahmad Mustafa, 1Idul Male, 2Muzuni and 3Wardha Jalil
  4. AMPLIFIKASI GEN EF-1A HAMA PENGGEREK BUAH KAKAO (Conopomorpha Cramerella Snell.) DENGAN TEKNIK PCR DAN KARAKTERISASINYA oleh Muzuni
  5. Isolasi dan Karakterisasi Fragmen Gen Penyandi Enzim Kitinase dari Tanaman Kakao (Theobroma cacao L.) oleh Muzuni
  6. Ethnic Study of Traditional Medicinal Plants of Buton oleh Jahidin1)*, La Maronta Galib2), Muzuni3), Damhuri4)
  7. Isolation of Partial Length Plasma Membrane H+-ATPase Gene From Melastoma affine D. Don oleh Muzunia, Suharsonob, Utut Widyastutib
  8. Ketahanan Tanaman Kakao Terhadap Serangan Phytophthora Palmivora Dan Oncobasidium Theobromae di Kabupaten Konawe Sulawesi Tenggara oleh Muzuni1*, R. Indradewi1 dan Baharudin2
  9. Port Infrastructure Development Strategy in Supporting Development Islands Areas oleh Adris Ade Putra1, Susanti Djalante2
  10. PUBLIC TRANSPORT DEVELOPMENT STRATEGY IN SUPPORTING CENTRES INDUSTRIAL AREA AT THE MAMMINASATA CORRIDOR oleh 1.Adris.A.Putra, ST., MT, 2.Prof.Dr.Ir. Usman Rianse, M.S. 3.Prof.Dr.Samdin.,SE,M.Si 4.Dr.Ir. La Ode Muh Magribi, MT
  11. PENGEMBANGAN INFRASTRUKTUR PELABUHAN DALAM MENDUKUNG PEMBANGUNAN BERKELANJUTAN oleh Adris A. Putra, Susanti Djalante
  12. Road Development Strategy Based on Potential Agricultural Sector (Study Case : Kendari City, South East Sulawesi Province, Indonesia) oleh Adris Ade Putra1,Susanti Djalante2,Muh Arsyad3
  13. Transportation System Performance Analysis Urban Area Public Transport oleh Adris.A.Putra
  14. The Satisfaction Analysis for the Performance of Public Transport Urban Areas oleh Adris.A.Putra1 Jinca, M. Yamin2 Bambang Riyanto3 Agus Taufik Mulyono4
  15. SIMULASI EFEKTIVITAS MODEL BERBAGAI PEREDAM KEBISINGAN (Studi Kasus : Kawasan Zona Bising di Kota Kendari) oleh Susanti Djalante, La Ode Muhamad Nurrakhmad Arsyad, Try Sugiarto, Adris Ade Putra

 

Universitas Halu Oleo
Gedung Rektorat Lt. 1
Kampus Hijau Bumi Tridharma
Anduonou Kendari, 93132
Telp: 0401-3190105
Fax: 0401-3194108
Email: info@uho.ac.id

 

 
Copyright © 2014 UPT. Pangkalan Data dan Teknologi Informasi
Universitas Halu Oleo, Kendari
Indonesia 93231